1. Information Collected
b. Personal Information Collected: KW Automotive utilizes a third party to process online purchase orders. If you wish to purchase our products via the Site, you will be required to provide us with certain information that personally identifies you (“Personal Information”). Personal Information may include: (1) contact data (such as your name, mailing and e-mail addresses, and phone numbers); (2) financial data (such as your credit card number and billing address); and (3) demographic data (such as your zip code). If you communicate with us by e-mail, or complete any online forms or surveys, any Traffic Data or Personal Information provided in such communications may also be collected.
2. Use of Information
a. Use of Information: We periodically use contact data to send you information about our company, products or services, and to contact you when necessary. We use your financial data to bill you for products and services purchased through the Site. We use Traffic Data and demographic data to conduct marketing and business analyses.
c. User Choice Regarding Personal Information: You may choose not to provide us with any Personal Information. In such an event, you may still access and use limited portions of the Site. However you will not be able to access and use those portions of the Site that require your Personal Information.
d. Accessing, Updating and Correcting Personal Information: You may access your account profile at any time using the account management tools offered on the Site. Using these tools, you may: (a) review and update your Personal Information; (b) choose whether or not you wish us to send you information about our company, or promotional material from some of our partners; and (c) choose whether or not you wish for us to share your Personal Information with third parties.
f. Public Information: The Site contains links to other websites. We are not responsible for the privacy practices or contents of those other websites, and you should exercise caution when visiting those websites.
CA | October 2009 | v20102009p